A Rolex isn't just a luxury purchase — it's a machine built to last generations. Here's what you need to know about keeping one running.
How Long Does a Rolex Actually Last?
With proper maintenance, a Rolex will last indefinitely. There are Rolex watches from the 1950s still keeping perfect time after 70+ years. Every component is designed to be serviced and replaced as needed. The case, crystal, bracelet, and movement are all serviceable.
Service Intervals
Rolex officially recommends servicing every 10 years for modern models (caliber 3200-series and newer). Older models with cal. 3135 and earlier should be serviced every 7-10 years. Signs you need service:
- Watch is gaining or losing more than 5 seconds per day
- Date doesn't change cleanly at midnight
- Crown feels rough when winding
- Condensation appears inside the crystal
Service Costs (2026)
| Service Type | Rolex RSC Price |
|---|---|
| Basic service (time-only: OP, DJ, Explorer) | $800-1,000 |
| Standard service (date: Submariner, GMT) | $900-1,200 |
| Chronograph service (Daytona) | $1,000-1,500 |
| Complete overhaul (precious metal) | $1,200-2,000+ |
Daily Care Tips
- Rinse after saltwater exposure — fresh water, dry with soft cloth
- Wind it regularly — if you don't wear it daily, wind the crown 20-30 turns weekly
- Avoid magnets — strong magnets can magnetize the balance spring (silicon hairspring in modern models resists this)
- Don't open the case back yourself — voiding water resistance
- Store on a watch winder or flat — not hanging from the crown
Does Polishing Reduce Value?
Yes. Each polish removes a microscopic layer of metal from the case. Collectors prize "unpolished" examples with original case edges. If your watch has light scratches, we generally recommend leaving them alone — they're honest wear marks, not flaws.
Every watch from Open Wrist comes with a blockchain certificate that records its authenticated condition at time of sale — protecting both you and future owners.
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