The Rolex Day-Date 40 Ref. 228235 in Everose gold is the ultimate luxury Rolex — the "President's Watch" in Rolex's proprietary pink gold alloy. Here's what it costs and why collectors love it.
2026 Market Prices
| Dial | BNIB | Pre-Owned | Retail |
|---|---|---|---|
| Chocolate/Brown | $48,000-52,000 | $42,000-46,000 | $42,050 |
| Olive/Green | $52,000-58,000 | $46,000-50,000 | $42,050 |
| Sundust/Rose | $46,000-50,000 | $40,000-44,000 | $42,050 |
| Eisenkiesel/Smoke | $55,000-60,000 | $48,000-53,000 | $42,050 |
What Makes the 228235 Special
The Day-Date is the only Rolex available exclusively in precious metals — no stainless steel version exists. The 228235 uses Rolex's proprietary Everose gold (their name for 18k pink/rose gold), which contains a small amount of platinum to prevent fading. The President bracelet is exclusive to the Day-Date and Datejust in precious metals.
Key Specifications
- Case: 40mm, 18k Everose gold
- Movement: Caliber 3255, 70-hour power reserve
- Bracelet: President (semi-circular three-piece links)
- Features: Day display (spelled out in full) + Date, fluted bezel
- Weight: ~200g (substantial gold heft)
Who Buys the Day-Date?
The Day-Date has been worn by every US president since Eisenhower, plus business leaders, athletes, and entertainment figures. It's a statement piece that says "I've arrived." The 228235 in Everose is the modern sweet spot — warmer and more contemporary than yellow gold, more understated than white gold with diamonds.
Shop Day-Date 40 228235 at Open Wrist — blockchain-verified, free overnight shipping.