The Rolex Day-Date, known as "The President's Watch," has been the choice of world leaders, CEOs, and tastemakers since 1956. It was the first wristwatch to display both the day and date in full, and remains the only Rolex made exclusively in precious metals.
Why the Day-Date Commands Respect
Unlike any other Rolex, the Day-Date is never made in stainless steel. Every example is crafted in 18k yellow gold, white gold, Everose gold, or platinum. This exclusivity is by design.
Current References & Pricing
The Day-Date 40 (ref. 228235 in Everose, 228238 in yellow gold) features the calibre 3255 with 70 hours of power reserve. Pre-owned prices range from $30,000 to $60,000+ depending on material and dial configuration. The most sought-after dials — olive green, ice blue (platinum exclusive), and meteorite — command significant premiums.
What to Look For
- Dial variety — More dial options than any other Rolex, from classic champagne to exotic stone
- President bracelet — Check for stretch in the links, especially on vintage examples
- Complete sets — Box, papers, and warranty card significantly impact resale value
- Material matters — Everose gold holds its color better than yellow gold over decades
Browse our Day-Date collection or contact our specialists for guidance.